Workshop Event – What is a community and does your business really have one?

Communities have existed as long as human beings have walked the earth but, in our time, the term ‘community’ has become universally misapplied, particularly in the business world. Today, the word ‘community’ is used ubiquitously to cover ANY grouping of people in ANY form. Most businesses appreciate the value of an engaged online community of customers, yours may well have one already, but few manage to fulfil their true potential.

When successful, a community is invaluable; collaboratively streamlining core functions such as customer experience, sales, marketing and product development. But, this value is only unlocked when the community members really feel that they belong to a real community.

How to avoid the common mistakes and how to take meaningful next steps towards building a thriving community that delivers real value for your business?

On the 24th October join Robbie Hearn, founder of Standing on Giants, where Robbie will explain the key concepts that make Global communities thrive and enable you to evaluate your community in this light.

Robbie is a world-leading community expert behind the collaborative online communities at giffgaff, AirBnB and O2, for this in-depth exploration of the true nature of a community.

This is a not-for-profit event.