GSK consumer healthcare teams up with Whitespace to embrace an API-First approach that connects consumers directly to products
GSK Consumer Healthcare has achieved a major milestone in its digital evolution that allows it to connect directly with consumers via an application programming interface (API). The global healthcare brand had been exploring ways to generate more business value and improved usability using APIs, which led them to work with Whitespace.
We had an API to search via zip code to find the nearest place where it is available. The API took just 15 days to build and deploy, and experienced a huge uptake from consumers, proving that people were happy to connect directly with GSK Healthcare to find out more about the availability of a product.Nakul Vyas, Head of Innovation Platforms for Americas and Consumer Healthcare Global at GSK
GSK Consumer Healthcare operates within a global digital and data economy where our products and services are delivered through an ecosystem of colleagues, partners, suppliers and customers. The true value of this digital ecosystem can only be properly realised through an API-first strategy. These modern architectures enable a repeatable, secure and scalable way for GSK to create new digital experiences, products and commercial opportunities quickly and collaborativelyWill Westwick, Chief Technology Officer at GSK
Want to know how you could drive Digital Transformation?
If you head up an innovation department, get in touch with our team today and receive your free Exploration Session.
If you're not willing to change your processes, then you're probably not innovating
Whitespace & IBM launch the Responsible Computing Tech Innovation Challenge